About Us - “The Niche To The Brand”

About Us - “The Niche To The Brand”

THE NICHE TO THE BRAND

Apart from the custom high quality fabric used to make its clothing, the niche to melalean is the African print on most of the apparel

 A CLOTH FOR KINGS & QUEENS! 👑

Before finding it’s way into, bags, scarves & most clothing apparel sold around the globe nowadays, this royal & sacred cloth was usually worn in times of extreme importance & was/is the cloth of Kings, Queens and Nobility! This Ghanian textile is made of handwoven cloth, strips of silk & cotton

 AESTHETICS

To the person wearing or displaying the cloth, Kente carries an even deeper significance. Every pattern, color, and shape has a specific meaning, and arrayed together onto the cloth this aesthetic design is intended as communication or combined to represent a singular narrative. This gives each Kente design its own unique symbolic value.

 MEANING OF COLOURS

BLACK: maturation, intensified spiritual energy, spirits of ancestors, passing rites, mourning, and funerals * BLUE: peacefulness, harmony, and love
GREEN: vegetation, planting, harvesting, growth, spiritual renewal
GOLD: royalty, wealth, high status, glory, spiritual purity
GREY: healing and cleansing rituals; associated with ash
MAROON: the color of mother earth; associated with healing
PINK: assoc. with the female essence of life; a mild, gentle aspect of red
PURPLE: assoc. with feminine aspects of life; usually worn by women
RED: political and spiritual moods; bloodshed; sacrificial rites and death. 
SILVER: serenity, purity, joy; associated with the moon
WHITE: purification, sanctification rites and festive occasions
YELLOW: preciousness, royalty, wealth, fertility, beauty

ASPIRE TO INSPIRE BEFORE YOU EXPIRE! 

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